Thursday, October 05, 2017

These Women Are Making Podcasting Less Bro-y

"After establishing WNYC Studios—a powerhouse of podcasting responsible for game-changing blockbusters like Radiolab—Walker seized the opportunity to flip the gender narrative by creating Werk It: A Women's Podcast Festival."

Better data proves podcasting's potential

""Recent IAB research conducted by PwC forecasts that podcast advertising revenues will top $220m in 2017, an 85pc leap from $119m in 2016," she says."

Friday, August 25, 2017

Why Millennials Are Choosing Podcasting Over Blogging To Build Their Personal Brands

"These three facts tell us some important things about a millennial’s lifestyle: They want to stay connected and they want to make their mark. To do these, more millennials are developing a personal and a professional brand that they can project and expand to a growing community."

Friday, June 02, 2017

How NPR Is Pushing The Podcast Industry Forward

"NPR, which began making podcasts over a decade ago, has a US audience of 11.4 million listeners and 80 million downloads monthly across 36 podcast shows. It’s been ranked consecutively for 13 months as the top podcast publisher by measurement firm Podtrac."

Thursday, April 13, 2017