Tuesday, January 24, 2006

Why podcasting could turn into a cash cow

"The BBC has been experimenting with podcasting since 2004 and says demand has grown. In May 2005 it made 20 programmes available for download and is extending the trial into this year "in order to gain a better understanding of listeners' preferences". These, remember, are specific listeners, not a general audience. Yet the fact that they are making defined choices is significant."