Sunday, October 30, 2016

NPR names its first general manager of podcasting

"NPR on Friday appointed its first general manager of podcasting, yet another sign of the medium's growing importance."

How NPR Increased Podcasting Ad Sales by 10 Times in 2 Years

"NPR has the equivalent of a podcast testing lab that's now starting to reap huge financial dividends."

7 Tips and Tricks of Podcasting

"Getting started isn’t difficult, but there are few easy tips and tricks to follow to make sure your podcast is top notch from the beginning."

Living, dying, and podcasting with Columbia football

"The podcasters figured that the marriage of one of the Ancient Eight’s winningest coaches and one of its least successful programs provided a compelling case study."

Students explore podcasting in classes, radio broadcasting

"McCarthy said that her interests in podcasting started when she discovered the fictional podcast “Welcome to Nightvale.”"

Why the Conversational Power of Podcasting Is the Future of Advertising

"Although the technology that made display and video advertising so insightful and data-driven is now coming to podcasting, it is indeed podcasting's relative lack of complication that has laid the foundation for this trusted conversation."

Starbucks debuts its own original content series, “Upstanders,” featuring video and podcasts

"The company this morning debuted its first-ever original content series called “Upstanders” which aims to inspire Americans with stories of compassion, citizenship and civility at a time when our nation could use a reminder of our core values."

Sunday, July 17, 2016

Is Audible’s big entry into podcasting innovative enough to push the field forward?

""Welcome to Hot Pod, a newsletter about podcasts. This is issue seventy-nine, published July 12, 2016.

Tuesday, July 05, 2016

Hot Pod: Will any of the companies trying to build the YouTube of podcasting succeed?

"The network is reportedly approaching 2 million downloads a month across all shows, a scale that’s been able to pull in enough advertising revenue to support both Hurley and Hackett, both of which now work full-time on Relay FM."

Monday, June 20, 2016

Podcasting: Fact Sheet

"Percentage of Americans who have listened to a podcast in the past month has increased steadily since 2013"

Thursday, June 16, 2016

Malcolm Gladwell finally has a podcast, and it's worthwhile

"Acclaimed author Malcolm Gladwell has a new 10-episode podcast called 'Revisionist History.' "I want to shake people up for a little bit," he says about the show that premieres June 16. "

Podcasts are the future of investigative journalism, says Pandora Australia boss

"As print media revenues continue to decline, managing director of music streaming service Pandora, Jane Huxley, has predicted that podcasting will be the perfect vehicle for long-form journalism."

How Sarah Koenig, ‘2 Dope Queens’ and Other Women Are Revolutionizing the Way We Listen

"There’s a lot of mansplaining going on here."

Monday, May 23, 2016

How Empire magazine came to reign over podcasts, too

"“Every part of modern media brand has to punch its weight commercially,” White believes there’s only so far that a podcast can go by being just a marketing tool."

Monday, May 16, 2016

How Podcasting is Changing the Media Landscape

"Podcasts clearly stand the test of time, as both a leisure pastime and informational resource. Why are they so popular and what does that mean for your brand? Let’s find out."

Sunday, May 08, 2016

Apple’s actual role in podcasting: be careful what you wish for

"Podcasts work nothing like the App Store, and we’re all better off making sure they never head down that road."

Saturday, May 07, 2016

Podcasts Surge, but Producers Fear Apple Isn’t Listening

"He was talking about podcasting — radio-style shows made for the Internet that have, in recent years, exploded in popularity."

Friday, April 29, 2016

How brands can add value to podcasts in a golden age of listening

"Podcasts have been around for more than a decade. But recently, more than ever, I’m finding myself in conversations about shows I should be listening to."

Wednesday, April 27, 2016

Podcasting Becomes Even More Important as Google Adds Support for Android

"The publishing of podcasts has gotten even easier since Google launched its portal for podcasters back in October of last year. "

Wednesday, April 20, 2016

Podcasting: The Promise And Perils

"Podcasting is important. It represents a growing consumer appetite for quality, narrowcast, personal media."

Thursday, March 31, 2016

The New York Times launches a podcast team to create a new batch of wide-reaching shows

"Following the launch of the Modern Love podcast earlier this year, the Times plans to launch several new shows this year, backed by advertising and designed to draw broad audiences."

Podcasting Is the New Digital Frontier

"The future of digital media is here, and all you need to enjoy it is a free hour and a pair of headphones."

Friday, March 18, 2016

Research reveals podcasting’s on the rise

"The big story this year is podcast listening, which has spiked dramatically. Edison’s research shows podcast listening up from 17 to 21 percent among those who say they listen to podcasts on a monthly basis. "

Tuesday, March 15, 2016

The Future of Podcasting is NOW!

"Edison has been tracking podcast listening data for a decade, and this year’s numbers show that, in some demographics, that listening has doubled. Not doubled over the decade, doubled since 2013!"

Podcasting As Your New Revenue Stream

"If traditional radio held the office of president, streaming would be the vice president, and podcasting would be the speaker of the house."