Monday, May 23, 2016

How Empire magazine came to reign over podcasts, too

"“Every part of modern media brand has to punch its weight commercially,” White believes there’s only so far that a podcast can go by being just a marketing tool."

Monday, May 16, 2016

How Podcasting is Changing the Media Landscape

"Podcasts clearly stand the test of time, as both a leisure pastime and informational resource. Why are they so popular and what does that mean for your brand? Let’s find out."

Sunday, May 08, 2016

Apple’s actual role in podcasting: be careful what you wish for

"Podcasts work nothing like the App Store, and we’re all better off making sure they never head down that road."

Saturday, May 07, 2016

Podcasts Surge, but Producers Fear Apple Isn’t Listening

"He was talking about podcasting — radio-style shows made for the Internet that have, in recent years, exploded in popularity."