Sunday, October 30, 2016

NPR names its first general manager of podcasting

"NPR on Friday appointed its first general manager of podcasting, yet another sign of the medium's growing importance."

How NPR Increased Podcasting Ad Sales by 10 Times in 2 Years

"NPR has the equivalent of a podcast testing lab that's now starting to reap huge financial dividends."

7 Tips and Tricks of Podcasting

"Getting started isn’t difficult, but there are few easy tips and tricks to follow to make sure your podcast is top notch from the beginning."

Living, dying, and podcasting with Columbia football

"The podcasters figured that the marriage of one of the Ancient Eight’s winningest coaches and one of its least successful programs provided a compelling case study."

Students explore podcasting in classes, radio broadcasting

"McCarthy said that her interests in podcasting started when she discovered the fictional podcast “Welcome to Nightvale.”"

Why the Conversational Power of Podcasting Is the Future of Advertising

"Although the technology that made display and video advertising so insightful and data-driven is now coming to podcasting, it is indeed podcasting's relative lack of complication that has laid the foundation for this trusted conversation."

Starbucks debuts its own original content series, “Upstanders,” featuring video and podcasts

"The company this morning debuted its first-ever original content series called “Upstanders” which aims to inspire Americans with stories of compassion, citizenship and civility at a time when our nation could use a reminder of our core values."