Thursday, October 05, 2017

These Women Are Making Podcasting Less Bro-y

"After establishing WNYC Studios—a powerhouse of podcasting responsible for game-changing blockbusters like Radiolab—Walker seized the opportunity to flip the gender narrative by creating Werk It: A Women's Podcast Festival."

Better data proves podcasting's potential

""Recent IAB research conducted by PwC forecasts that podcast advertising revenues will top $220m in 2017, an 85pc leap from $119m in 2016," she says."

Friday, August 25, 2017

Why Millennials Are Choosing Podcasting Over Blogging To Build Their Personal Brands

"These three facts tell us some important things about a millennial’s lifestyle: They want to stay connected and they want to make their mark. To do these, more millennials are developing a personal and a professional brand that they can project and expand to a growing community."

Friday, June 02, 2017

How NPR Is Pushing The Podcast Industry Forward

"NPR, which began making podcasts over a decade ago, has a US audience of 11.4 million listeners and 80 million downloads monthly across 36 podcast shows. It’s been ranked consecutively for 13 months as the top podcast publisher by measurement firm Podtrac."

Thursday, April 13, 2017

Monday, April 03, 2017

How S-Town is upending the art of podcasting

"That S-Town is hard to classify is reflected in its marketing. Hosted by Brian Reed, a producer of This American Life, the seven-episode podcast was unusually coy about its subject matter and its relationship to Serial, Sarah Koenig's investigative podcast that became a viral juggernaut and revolutionized the form."

Wednesday, March 01, 2017

Why live podcasts are becoming a big deal this year

"Podcasters like to argue that theirs is the most intimate medium. But to grow their businesses, more and more of them are getting into live events, with producers big and small either growing or launching events operations."